The 2012 Internet Trends Updated Report by Mary Meeker of KPCB
(Kleiner Perkins Caufield Byers) came out a few days ago with some pretty interesting data. Check out the report and have a glance. Some key points I thought were very intriguing:
- Android adoption is 6 times that of the iPhone (ref. p. 10)
- 29% of US adults own tablet / eReader (ref. p. 12)
- 48% of US kids ages 6-12 want an iPad in next 6 mos (ref. p.13)
- 36% of US kids ages 6-12 want an iPad Mini in next 6 mos. (ref. p. 13)
- Global Mobile Traffic growth on Internet from 2010-2012 increased by 325% (13% of Internet traffic) (ref. p. 15)
There is no question that the rise of mobile, growth of apps, speed of innovation & disruption, and re-imagination of all things is amazing and often overwhelming. As a small business, you need to be able to capitalize on some of these trends. Two key trends that I feel are the most obvious are:
- Growth of Mobile and smart phone usage
- Use of tablets and eReaders
You must read this report, it’s a real eye opener. I will be doing a future post on how you can use these two trends in your marketing. To read more, please see below.
The following two tabs change content below.
Bob Strassel Jr.
Principal at alittlebranding
Bob Strassel Jr. is the principal and founder of alittlebranding. He has over 20 years experience in sales and marketing, and loves to help small businesses. Bob lives in Cos Cob, CT with his wife and kids. He enjoys hiking, antique hunting, going the beach, NY Yankees baseball, Notre Dame football and the NY Jets. He also enjoys NY City, nice wine, cheeses, mushrooms, and a great beer.