Founded in 2010 in Greenwich, Connecticut by Bob Strassel Jr., alittlebranding provides small businesses with the tools and strategies to succeed and grow their business using online-marketing, search engine marketing and social media.

Bob Strassel Jr., alittlebranding’s principal, has more than 20 years of experience in the fields of marketing, sales, and business development. Working with clients from around the globe, Bob recognized a common thread missing in small business marketing. Small businesses needed to:

• Develop marketing strategies to help establish and grow a small business in a competitive marketplace
• Maximize marketing resources effectively
• Utilize tavailable time efficiently – targeting their customers and their market.
• Create a balance of paid, owned, and earned marketing to achieve success.

After reading Tom Peter’s book “The Brand You 50” Bob was inspired to launch his own business, alittlebranding. Utilizing his past successes working with clients in the hospitality, retail, and apparel industries, Bob developed innovative techniques to help small businesses grow their brand, obtain new clients, engage customers, and gain a competitive edge in a crowded marketplace.

A native New Yorker, and a graduate of Assumption College, Bob lives in Cos Cob, Connecticut with his wife and two children. An avid outdoorsman, he enjoys fly-fishing and hiking. Recognizing the importance of community, Bob is an active volunteer with the State of Connecticut’s Department of Energy and Environmental Protection (DEEP) and co-wrote the state’s fly fishing presentation and class.