We specialize in helping small businesses in Fairfield County, CT and Westchester County, NY with their digital marketing. We provide a range of marketing services and strategies that include: online marketing, search engine marketing and advertising (PPC, search and display ads), email marketing, and social media marketing.
We understand that as a small business you have limited time and resources; we can help you make it easier to grow your business, get new customers and increase sales.
We provide you an initial assessment to create a digital marketing strategy for your business that takes into account:
- Current & past marketing strategy, objectives, goals, and performance
- Business needs, vision, budget and available time
- Target customer, product niche, and market
We help you build a business that uses your specific products or service’s niche, goals, objectives, and values to effectively market to your customers online.
Much of our focus is on “inbound marketing” and online marketing (think…getting found using great content that you create for customers, that is targeted and relevant to your customer … in your market). We also focus on maximizing your time and budget and match the appropriate channels to your business, market, and customer.
We help small businesses get found using marketing techniques to effectively market their businesses. Read more about Online marketing.
Search Engine Marketing
In search engine marketing or search advertising (pay-per-click / PPC), you bid on keywords that trigger an online ad based on the searcher’s intent and the relevance to their search. This ad appears next to the search results in Google or Bing Search Networks. You are only charged if your ad is displayed and then clicked by the person searching.
alittlebranding works with both Google AdWords and Bing Ads to create advertising campaigns that target your market and customer in search.
These paid search ads are NOT dependent on SEO or organic search, so you can achieve relevance now without the need for getting listed organically. Read more about alittlebranding’s search engine marketing
Social media uses the Internet to facilitate conversations online. Simply put, it’s word on mouth on steroids! It levels the advantage that big business has over small business by letting you have direct conversations about your business, products or services with your current or potential customers. Social Media Marketing uses those dialogues to help build your brand and reach new and existing customers. Learn more about our social media marketing.
Your business is a brand. It is what you are and what you are not. It is the sum total of your customer’s perception and experiences with your business. One that leaves a mark on them, mentally, emotionally, and physically. Your brand is not about what you say your business is, its about what your customers say you are.
We Can Help Your Business Grow with Digital Marketing!
Get your free consultation.