Search Engine Marketing


alittlebranding believes that using search engine marketing is one of the keys to a successful small business.

Search engine marketing (Paid Search) and PPC Advertising uses PAID SEARCH RESULTS that appear alongside the organic results on the search engine results pages (SERPS’s) on Google using Google AdWords or on Bing using Bing Ads (Microsoft’s advertising on Bing and Yahoo!)

In search engine marketing or paid search (PPC) , advertisers bid on keywords that trigger an online ad based on the searcher’s intent and the relevance to their search. Advertisers are only charged if their ad is displayed and then clicked by the person searching (..You Pay-Per-Click, thus PPC).

In organic search, w hen a user types in a word (query) or group of words (queries) in the search box, and then clicks search, organic results are shown based on the quality and authority of the website and the relevance to the search.

Please be aware that paid search, PPC, or search ads have absolutely no bearing on your organic search results.

 

Search Engine Marketing Services: Google AdWords and Bing Ads

 

Google AdWords

Google AdWords is Google’s online advertising program and can help advertisers attract new customers by advertising their product or service on Google and Google properties. Google AdWords is a great way to help grow your business. It allows you to create targeted ads for people who are searching for your products or services online right now and get your message across. You have many types of ad choices and ways to target your customers and potential customers in search or display ads on mobile, tablets, or on a desktop.

Bing Ads

Bing Ads (Formerly Microsoft adCenter and Microsoft Advertising) is Microsoft’s online advertising and search engine marketing solution for small businesses. Ads can reach millions of potential customers with Bing and Yahoo! Search Advertising. Ads have a large reach utilizing the power of the Bing Partnership with Apple, Amazon, and Yahoo as well as Wall Street Journal and AOL.

 
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