Commentary, thoughts, and helpful tips about online marketing, search engine marketing, and social media marketing for small business by Bob Strassel Jr.
A few small businesses that I spoke with have either stopped using Facebook for their marketing or don’t use it on a regular basis to connect with customers. I think that this is a huge mistake. If your customers are there, you should be there as well. First listening, second engaging. The value of being there outweighs the value of you not being there when your competitors are. Amount of US Facebook Users – Ahead of the Pack According to a Pew Research report and article by Maeve Duggan, “Mobile Messaging and Social Media 2015”, 72%...read more
Today is Friday. As part of my new series on Fridays called It’s Friday… Woohoo, I talk about why customers like, comment, or share on Facebook – this is part 2 of a 5 part series on Facebook Marketing. People never forget how you make them feel, especially on Facebook. With over “1.49 billion monthly active users as of June 30, 2015” there is no question that Facebook is the largest social network. Many of us spend an enormous amount of time on the social network, and there is more to how we like, comment or...read more
Content marketing is no longer an option, it is a necessity. In his book, “Content Warfare,” Ryan Hanley defines content marketing as: Content marketing is the process of creating, publishing and distributing media content to build an audience of targeted, profitable customers and repeat buyers. Imagine if you only had 15 minutes a day to create content and do content marketing? What would you do if your business was constantly pressed on a tight schedule (and budget). How would you do it? In their slide deck for the restaurant...read more