About


Founded in 2010 in Greenwich, Connecticut by Bob Strassel Jr., alittlebranding provides small businesses with the tools and strategies to succeed and grow their business using online-marketing, search engine marketing and social media.

Bob Strassel Jr., alittlebranding’s principal, has more than 20 years of experience in the fields of sales and marketing. Working with clients from around the globe, Bob recognized a common thread missing in small business marketing. Small businesses needed to:

  • Develop marketing strategies to help establish and grow a small business in a competitive marketplace
  • Maximize marketing resources effectively
  • Utilize tavailable time efficiently – targeting their customers and their market.
  • Create a balance of paid, owned, and earned marketing to achieve success.

After reading Tom Peter’s book “The Brand You 50” Bob was inspired to launch his own business, alittlebranding. Utilizing his past successes working with clients in the hospitality, retail, and apparel industries, Bob developed innovative techniques to help small businesses grow their brand, obtain new clients, engage customers, and gain a competitive edge in a crowded marketplace.

A native New Yorker, Bob is the founder of alittlebranding. Bob is also individually certified in Google AdWords and individually certified with Bing Ads. He lives in Cos Cob, Connecticut with his wife and two children. He enjoys American history, especially the social history of Manhattan, and exploring the antique shops and small towns of New England. When Bob is not exploring his new surroundings, he enjoys entertaining friends, going to the beach, hiking, and cooking for his family.