Founded in 2010 in Greenwich, Connecticut by Bob Strassel Jr., alittlebranding provides Connecticut small businesses with the tools and strategies that will enable them to succeed in online-marketing, search engine marketing and online advertising.
Bob Strassel Jr., alittlebranding’s principal, joins the community of small business owners with more than 20 years of experience
alittlebranding believes that search engine marketing is one of the keys to a successful small business. Search engine marketing (Paid Search) and PPC Advertising uses PAID SEARCH RESULTS that appear alongside the organic results on the search engine results pages (SERPS’s) on Google using Google AdWords or on Bing using Bing Ads (Microsoft’s advertising on Bing and Yahoo!)
Google AdWords is Google’s online PPC advertising program and can help small businesses attract new customers by advertising their product or service on Google and Google properties. When people go online on Google and use Google’s search engine to search for products and services they use keywords (queries) and when they search they may see your ad based (next to organic results)